The editors of Creem Magazine convinced KISS that then manager Bill Aucoin had called and said the band should take photos, in and out of makeup for their 'Boy Howdy" shoot. The problem was Bill had never called Creem and authorized a shoot without makeup. The "unmasking" really didn't hurt the KISS mystique as people were unsure if indeed was really KISS. Of course there were some fans that realized it was KISS, first time seen without the makeup.
Photo courtesy of:
Kiss Old Pics