Wednesday, September 28, 2011
KISS Beer and Wine Raise a Glass to Rock And Roll
Legendary rock band KISS is raising a glass to celebrate its show-stopping spirit with spirits! KISS and wine distributor Rewine today announced the signing of a European licensing deal to create rare rock and roll vintages of KISS-themed Zin Fire Wine and Destroyer Beer. The private-label liquors, which feature customized KISS packaging, will be available in Europe this fall.
KISS Zin Fire is a bold and fruity 2010 California Zinfandel --- the result of a cool, long growing season that promoted fantastic flavor, acidity, and color. A brazen blend of blackberry and pepper gives the vintage a hard-rocking kick and spicy smooth finish.
KISS Destroyer Beer is an easy-to-drink beer in the best German tradition. A careful brewing process creates its great head of foam and a balanced flavor, like an original “Pils.” The brew will come in both a 33 cl (11.2 oz) bottle and 50 cl (16.9 oz) can.
“This isn’t just something we put a label on. We wanted wine and beer unique to KISS and we got it, said Paul Stanley of KISS. “This stuff will set your taste buds on fire.”
“If you love beer and wine, this one is for you!” said Gene Simmons of KISS.
“Working with KISS was a fantastic experience,” said Joakim Perani, managing director/partner of Rewine. “The band members were incredible partners in creating something that fans of fiery rock music, as well as great wine and beer, will enjoy.”
KISS Zin Fire Wine and Destroyer Beer will launch in Sweden, Norway, and Finland, followed by Denmark, The Netherlands, and the UK. Wine will be available at retail stores on September 20, 2011, at a price of 11-14 euros. Beer will be released in mid-October, at a price of 1.5-2 euros. Additional distribution details are online at www.kissrockdrinks.com.